The Loneliness Campaign

Posted by: c82061 - Posted on:

Highlighting ways to look after our mental wellbeing, the campaign is aimed at all adults but weighted towards vulnerable groups and those most at risk of mental health problems. It’s supported by the NHS, local authorities and mental health charities, health organisations, along with those charities and commercial partners that can deliver huge reach to our target audiences. Our shared goals are to help encourage, enable and motivate preventative mental health behaviours.

Campaign details

Target audience: Adults, Young adults

Topics: Mental health

Campaign start date: October 2019

Campaign end date: Ongoing


The free, NHS-approved Mind Plan too


Social Media Toolkit – Better Mental Health through Physical Activity

Campaign toolkit and social media resources for MHAW

Last updated: 30 August 2023

Adaptable Resources – benefits of physical activity for mental wellbeing

Resources focussing on the benefits of physical activity to mental wellbeing.

Last updated: 11 July 2023


A range of A4 posters with different creatives and messages, including some that can be customised.

Last updated: 28 April 2023

Conversation starters and dispensers

There are 2 types: of conversation starters on common problems and practical tips.

Last updated: 17 May 2023

Social Media assets

Ready to use animated and static social assets to encourage taking time to look after your mental wellbeing.

Last updated: 1 September 2023

Digital Screens

Get a free personalised Mind Plan and discover simple steps to look after your mental wellbeing.

Last updated: 16 March 2023

Email signatures

Email signatures

Last updated: 16 March 2023

Employers’ toolkit

Tips, tools and digital and print resources to support employee mental wellbeing

Last updated: 12 May 2023

BSL – Top tips to improve your mental wellbeing

Top tips to improve your mental wellbeing

Last updated: 16 March 2023

Easy Read – Top Tips to improve your mental wellbeing

Easy Read version of Better Health – Every Mind Matters top tips to improve your mental wellbeing

Last updated: 19 April 2023

How to embed the “Your Mind Plan” quiz

Use this guide to embed the Every Mind Matters Mind Plan quiz on a website.

Last updated: 7 November 2022

Activation guide

Provides information on the campaigns and suggestions about how you can take part.

Last updated: 27 April 2023